Our Business

We are a UK based strategic partner to businesses that want to grow, brilliantly.

We provide transformational sales operations and people and culture solutions.

Our Basis

GEN-b started with one simple belief… brilliance exists in every person, team and business.

What’s often missing isn’t talent or intent, it’s the space and support to perform at your brilliant best… not your comfortable one. That gap is what GEN-b exists to close. 

Our Belief

“In every person lies untapped and unidentified brilliance.

It doesn’t need to be taught, it needs to be inspired, supported and trusted.

When individuals and businesses unlock their innate potential, they begin to generate their brilliance, transforming themselves and their workplaces.” – B Darlington

Our Approach

Our RATE Yourself to Brilliance model is at the heart of everything we do. It’s at the core of brilliance and self-mastery.

It stands for Recognise, Aspire, Transform and Embody

Deeply rooted to the well known ‘Conscious Competency’ learning model for accountability and continuous improvement.

Barbara Darlington 'B'

Founder | MD & Brilliance Coach

Our founder B Darlington has over 20 years of experience in business development and senior leadership roles in sales, sales operations and marketing in the insurance, professional services and technology sectors.

Paul Snell

Behavioural Specialist  | Associate Consultant

Our Specialist Associate Consultant Paul Snell has over 30 years in senior leadership roles in the world of technology within the TV and film industry.

Supporting the generations

Generations don’t need to compete… they need to understand each other. Generational Intelligence ‘GQ’ is the next leadership intelligence. 

We help bridge the perceived gap, turning the vital differences generations have into a collective brilliance within their organisation to support a future we build together.

Are you ready to start geneRATEing your brilliance?

Ready to unlock your brilliance?

01

Request your free brilliance discovery call at your preferred date and time using our enquiry form or by calling 0791 808 4913.

02

We’ll confirm your appointment with you and send you a Teams call calendar invite.

03

Our discovery call will help us understand your business or individual goals and create a tailored plan to unlock and generate your brilliance.

Be a Superhero!

Be Kind and Make a Difference

Worlds Need Your Kindness

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Supporters and Strategic Mission Partners

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